March 16, 2009
Video: Behind The Scenes of THE DARK KNIGHT "Why So Serious?" Viral Marketing Ad Campaign
Here a very cool mini-documentary following the viral marketing campaign for the Dark Knight Batman movie. Of course all Batman Fans remember all the hype this series of events created & it was highly successful. Personally I remember the total nightmare of having to stay on top of all of it to be able to report all the news here at the Bat-Blog, ha ha! But overall it was really a blast & I enjoyed it a lot! I just hope they do something like this again for the next movie because even though they NEVER came to my city ( my ONLY complaint ) they did give away some really great collectibles that they mailed to you. In fact, as I write this article, I can see my framed HARVEY DENT FOR DA Political Campaign Poster on the wall!
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2 comments:
Wish they had detailed this more on the home video release. At least make something like this an easter egg. I had fun, and I missed out on the public gatherings and free merchandise.
The Dark Knight has one of the best marketing campaigns! Along with the competitions and the "flash mobs" to solve riddles. Brillant work!
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