May 17, 2012

THE DARK KNIGHT RISES - Diet Mountain Dew Promo Contest for "Dark Knight" Race Car Paint Scheme

You know you’re a huge Dark Knight Fan – so start your engines! Mtn Dew is giving fans the chance to decide the “Dark Knight Rises” inspired paint scheme for Dale Earnhardt Jr.’s No. 88 Diet Mountain Dew Chevrolet.

Earnhardt needs fans help to decide if the Bat Symbol, Batman or Bane will adorn the hood of the  No. 88 car before it pulls onto the track in Michigan on June 17th.

This promotion helps kick-off DEW’s interactive The Dark Knight Rises campaign. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy. And as for Earnhardt, a cape isn’t quite right but he will get his own, custom “Dark Knight” fire suit (sorry no cape attached).

Don’t delay; voting will take place on through May 25th.

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