December 28, 2009

ARGENTINA: 1978 DC SUPER HEROES Pepsi-Cola Soda Pop Bottle Caps Promotion

In Argentina, in 1978 & '79, DC Comics teamed up with Pepsi-Cola for a very cool DC SUPER HERO Promotion! They had special Super Hero Bottle Caps placed on their Pepsi Soda Pop Bottles with very cool graphics of a comic book hero or villain. Quite a few of them were Batman-related so that's what you see in the 1st photo, click on it for a larger version. They made ones for Batman, Robin, Commissioner Gordon ( Comisionado Gordon ), Batgirl ( Batichica ), Bruce Wayne ( Bruno Diaz ), The Joker, The Riddler ( El Acertijo ), The Penguin ( Pinguino ), Catwoman ( Gatubela ), Ra's Al Ghul ( Ragul ), & The Scarecrow ( El Espantapajaros ). The next two photos show a special in-store Paper Place Mat that contained a "Collector Board" on one side ( in color ) & a "Checker Game" on the other. These photos also show the other Bottle Caps of Superman, Aquaman, Green Lantern, Wonder Woman, Supergirl, Flash, etc...so be sure to click on one of those to see them! I gotta say that I am totally loving the vintage graphics on all of this stuff, great stock art! The last photo is a super close-up of the BATICHICA Bottle Cap. I really love the sound of that word, Batichica! Speaking of her, these photos were all sent in by our good friend Milotik who lives in Argentina ( Thank You! ). These DC Comics Bottle Caps are a part of his amazing Batgirl Toy Collection. You see, Milotik's main collecting focus is on her & that's very cool. He has some very neat stuff, some of it extremely RARE! He even has a great website where he shares his collectable adventures called EL BLOG DE BATGIRL which you can visit by clicking HERE!

2 comments:

Anonymous said...

Hello: I do remember this promotion so very well! I'm from Argentina, and in 1978 I was eleven years old. At that time they were showing reruns of the Adam West show and I was crazy about Batman! I remember it was a little confusing for us that The Joker's name in the bottle caps was, precisely, "Joker", the english name, because in the mexican dubbed TV show, his name was "Guason" which means prankster, and in the Batman comics from Mexico his name was "Comodin", which names the joker playing card... I remember Doctor Sivana was one of the villains, as well as Gorilla Grodd, Cheetah, and other villains that weren't that popular in Argentina those days... I live in Canada for years now, but I do remember those days back home in Buenos Aires, reading those comics and watching the show (black and white in those days, colour TV didn't start in Argentina until the following year). Marcelo Melison

Anonymous said...

Hello, I am interested in completing a set of all four different cap sets; Please e-mail me if you have any for sale. I am also very interested in the puzzle/checker sheets and other related items. faustxxx@cox.net.