Here there’s info about the campaign,
"There Can Only Be One" is designed to bring to life the dedication, desire, and sacrifice that create the intense emotions and drama of one of sport's premier post-season events: the NBA Playoffs & The Finals. Directed by the husband and wife team of Jonathan Dayton and Valerie Faris (Little Miss Sunshine), the campaign represents the depth of the entire playoffs story, and will adapt, narrow, intensify and refocus as the teams drop off and only two are left vying for the championship. The spots feature Kobe Bryant and Shaquille O'Neal speaking on "fear," and LeBron James and Kevin Garnett discuss "the dream".
P.S. – The players in the pictures are Tracy McGrady (Houston Rockets) and Rip Hamiton (Detroit Pistons)."
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